Haughton Honey is now available
to farm shops, delis, garden centres and other stores across central England,
the West Midlands and mid-Wales via wholesaler Bikold Foodservice.
It is the first major wholesaler
to take the brand, which was launched last year by bee farmer Cris Reeves.
Haughton Honey is part of the
ambient product range available to Ludlow-based Bikold’s network of retailers.
It is offered as a branded four-by-340g jar pack and wholesales at £15.20 per
pack/£3.80 a jar.
As a result of the partnership,
Haughton Honey’s direct wholesale offering will fall into line with the same
pack size and price offer.
“The relationship with Bikold
Foodservice is a milestone for Haughton Honey as it represents the first major
wholesale partnership since the brand was launched in 2014. It will make it
easier for retailers and trade customers across central England, the West
Midlands and mid Wales to stock Haughton Honey, and is a key building block in
our expansion plans,” said Cris, who is based in Cheshire.
“We anticipate this is the first
of a number of wholesalers across the UK who we hope will take the brand.”
The Haughton Honey cooperative
has approximately 1,600 hives spread across the North West and the Midlands,
including Cheshire, Staffordshire, Shropshire and Warwickshire. It currently
supplies more than 60 stores, mainly across the North West and the Midlands but
the partnership with Bikold supports the brand’s plans to expand throughout the
UK.
Haughton Honey is raw honey which
comes straight from the hive, is cold extracted and never pasteurised which
means that it retains all of the natural enzymes and proteins that make English
honey so special. Haughton Honey is 100% natural and pure, and features traces
of dandelion, chestnut, blackberry, clover and other wildflowers.
For more details visit www.haughtonhoney.com
