Friday 20 May 2011

Luke Evans Bakery sells 1,200 doughnuts for National Doughnut Week


Luke Evans Bakery customers have raised £100 for a children's charity – by tucking into an incredible 1,200 doughnuts.

The Derbyshire craft baker normally sells about 50 doughnuts a week from its shop in Green Hill Lane, Riddings, near Alfreton.

But trade customers throughout Derbyshire and West Notts joined the push during National Doughnut Week (May 7th to May 14th) and sales shot up to 1,222.

A donation was made for every doughnut sold and the money will go to the Children's Trust, a national charity which particularly helps children who are born with brain injuries or suffer brain damage as a result of accidents or illness.

Proprietor David Yates said: "It was a great opportunity for us to support such a worthwhile cause and we would like to thank everyone who bought doughnuts throughout the special week.

"We normally only sell them through our on-site shop, but our trade customers joined in the effort and sales rocketed.

"And now the week is over they keep coming back – so it looks like people have developed a taste for our doughnuts."

Over the past 19 years the week has raised more than £700,000 nationwide and this year organisers hope the final total will exceed £50,000.

Luke Evans Bakery is a family business established in 1804 and can call on eight generations of baking experience. It supplies around 200 trade customers in Derbyshire and Nottinghamshire, including shops, schools, delis and Pride Park – the home of Derby County Football Club. It also sells direct to the public from its shop in Green Hill Lane, Riddings.

For more information contact the bakery on 01773 602764 or visit www.lukeevans.co.uk.

Nottingham PR company Perfect 10 PR www.perfect10pr.co.uk